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Research reports

Qualitative research on Poundstretcher European Low Fares freewheeler and homex

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Poundstretcher European Low Fares freewheeler and homex. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-poundstretcher-european-low-fares-freewheeler-and-homex


Research reports

Qualitative research on acceptability of a liquid laundry detergent 'Carico'

This research was undertaken to assess the potential consumerinterest in the 'Carica' concept and to provide pointers on the optimum forms of positioning (packing, description,advertising) for it. The research described here is a preliminary probe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on acceptability of a liquid laundry detergent 'Carico'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-acceptability-of-a-liquid-laundry-detergent-carico-


Research papers

People interest as a basic criterion in market segmentation and the integration of research

In a large Swedish study (some 20.000 interviews on nation-wide probability basis) it has been shown that the entire process is structured by people 'a interest for the subject area. Such an interest is thus the most appropriate basis as well for the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jarko Cerha
June 15, 1969
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Citation

Cerha, J. (1969a, June 15). People interest as a basic criterion in market segmentation and the integration of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/people-interest-as-a-basic-criterion-in-market-segmentation-and-the-integration-of-research